July
10, 2006
Hello from Ontario – A Jump for Charity
– Out of a Plane!!!
I am a great believer in volunteer work and dedicating time and
effort to the greater good. Corporate responsibility embodies this
spirit on the business side. In our modern cities and developed
nations we often don’t realize how lucky we are and that there
are millions of people who have it nowhere near as good as we do.
One organization that is very aware of the conditions of people
around the world is G.A.P
Adventures, Canada’s largest adventure travel company.
With hundreds of adventure travel offerings to continents like Latin
America, Asia and Africa, the people at G.A.P are very informed
about the situation of communities in many countries. G.A.P Adventures’
founder, Bruce Poon Tip,
went as far as setting up a special non-profit organization, Planeterra,
to address some of these needs and make a difference in the lives
of people and communities around the world.
Today Planeterra operates community projects in countries such
as Mexico, Guatemala, Costa Rica, Peru, Bolivia, Belize, Honduras,
Ecuador, Chile and Cuba. These projects include indigenous learning
centres, literacy and computer training programs, weaving projects
to teach indigenous women valuable marketable skills, homes for
abandoned children and many more. G.A.P Adventures pays all administration
fees for these projects and has made a commitment to matching all
donations dollar-for-dollar, so all funds are going to these important
causes and the money donated is in fact doubled.
G.A.P uses all sorts of creative ways to generate funds for these
humanitarian projects and just this past May I had a chance to attend
a very entertaining fundraising event: “Ignite
the Night”, an evening full of astounding performances
and acrobatics. The performers from Zero Gravity Circus put on a
magnificent spectacle for an enthusiastic crowd of almost 500 people.
In total about $20,000 were raised in this one event alone.
Skydiving - all for a great cause
Well, the creativity of the fundraisers at Planeterra is virtually
unlimited and this past Saturday, July 8, they held a rather interesting
event to raise money: the 3rd Annual Skydive Event. 40 people who
collected pledges in excess of $250 got to experience skydiving and G.A.P Adventures paid for the jump fees. A barbecue and bonfire
were also included.
This was an event I wanted to see, so I drove out into the country
town of Dundas, about 45 minutes west of Toronto. By the time I
got there mid-morning the skydiving activities were in full swing.
I was really curious about what skydiving is like so I approached
one of the skydivers to tell me about their experience. Fresh off
the landing area I caught up with Andy Zimmerman, who is in charge
of promotions and marketing at Y108,
Hamilton’s country music radio station.
Andy with his Jumpmaster Ahmed
Andy shared with me that training for his tandem jump started at
8 am. All the students had to watch a training video and then to
practice exiting the plane in a mock-up of a plane cabin where the
exit procedure was rehearsed. He commented that as he left the plane
strapped on to his instructor Ahmed a thought was flashing through
his mind: “What am I doing here?” That thought was quickly
replaced by exhilaration as he experienced about 45 seconds of free
falling which he describes as an awesome, surreal experience. He
said the plane took about 20 minutes to reach 10,000 feet and you
could even see Buffalo, New York, from the air! He said he would
do it again, any time, it was just a fantastic experience.
Next I caught up with a female jumper, Britt Buchalle, who indicated
that this was her first jump ever and that she was quite calm during
the experience although she felt a little light-headed towards the
end. She had never been on a small airplane and the ride was actually
better than expected. Once in the air she really enjoyed the scenery
and the feeling of weightlessness. Britt also mentioned that she
is originally from Germany and has only been in Toronto for a short
while. She really loves the city and its multicultural flair. Britt
actually works for G.A.P Adventures in their Global Connections
subsidiary which provides airline tickets for individual travelers
and G.A.P tour participants at greatly discounted prices.
Britt is being interviewed by a TV reporter
Since I wanted to find out what is new at
G.A.P Adventures I connected with Kira Zack who handles marketing
and communications for G.A.P. She informed me that Bruce Poon Tip
is currently in Quito, Ecuador, where he has been participating
at the inaugural United Nations World Tourism Organization Seminar
on Ethics in Tourism in Quito, Ecuador. Buce had been invited to
participate as a guest of the Prince of Wales International Business
Leaders’ Forum, founded in 1990 by Prince Charles to generate
long-term awareness about corporate responsibility and sustainability.
Conference participants included representatives from national and
local governments, industry and tourism associations and various
NGOs.
Just recently, G.A.P Adventures received the 2006 Global Traders
Market Expansion Award, which honours the most innovative and successful
small and medium-sized Ontario business leaders and exporters. Kira
also pointed out that G.A.P Adventures is sponsoring the Toronto
International Circus Festival which will be held from July 14 to
16 at Toronto’s historic Distillery District. Admission at
the festival will be free of charge, but attendees will have a chance
to make a donation to Planeterra.
I also caught up with Elinor Schwob, the fundraising coordinator
at Planeterra.
Elinor had also done a skydive earlier this morning, actually she
was the first jumper out of the plane! She admitted she also asked
herself “What am I doing?” Elinor mentioned that during
the free fall it is actually quite hard to breathe since the air
whizzes by so quickly and she describes the free fall as more of
a floating feeling than a dropping feeling. She also indicated that
Planeterra’s goal was to raise about $10,000 with this skydiving
charity event, but from initial tallies the total funds raised would
be much closer to $15,000. As far as future fundraising projects
are concerned, she mentioned the “Night of 100 Adventures”,
a gala dinner to be held in October of 2006 that will feature entertainment
and food from all over the world. 50 trips will be given away by
G.A.P Adventures.
Touchdown!
Of course I also wanted to know more about skydiving itself, so
I asked to meet an expert on this high-adrenaline activity. Tony
Cooke, a sales supervisor with G.A.P Adventures, has been on the
Board of Directors of SWOOP,
which is a non-profit member-owned skydiving club. At present there
are about 60 to 70 members, and all funds generated from non-members
are rolled back into the club to cover operating expenses and equipment
maintenance.
SWOOP is the closest drop zone to Toronto and is one of the oldest
member-run skydiving club in all of Canada. Tony explained that
SWOOP offers three different types of first jump experiences:
- P.F.F.: the “Progressive Free Fall” is a training
intensive jump and the first jump is actually level 1 of a Seven
Level freefall training program, leading to a full license as a
skydiver.
- I.A.D. is the traditional way of making a first jump which involves
5 hours of ground training and a solo jump from 3500 feet.
- Tandem jumps are some of the most popular ways of jumping for
the first time. Ground training only takes about 30 minutes, and
students jump with a highly skilled and certified Jumpmaster. The
jump starts at 10,500 feet and includes 35 seconds of freefall at
speeds of more than 120 miles per hour.
Running in for a landing
Tony explained that every parachute has a pilot chute which acts
as a deployment system for the parachute and drags out the main
canopy. SWOOP uses fully steerable canopies that actually resemble
semi-rigid aircrafts. The club has three small airplanes to take
jumpers up to the right altitude and it has one of the best safety
records in the world. As a matter of fact, Tony emphasized that
safety is number one at SWOOP, evidenced by the fact that the club
has never had a fatality. Its mandate is to promote the sport of
skydiving, all the while giving top priority to safety.
My next conversation partner was Danielle
Weiss, who is in charge of the Planeterra
Foundation. She said that these days she focuses mostly on Planeterra
and on planning new volunteer tours. In addition to two existing
volunteer tours to Peru and Guatemala, ten additional destinations
will be available in the upcoming year, including volunteer trips
to Patagonia, Costa Rica and Zambia. In several of these tours the
participants will pay for their own tour and fundraise $1000 for
Planeterra. After the trekking experience the tour participants
will visit an actual Planeterra project to see first-hand where
some of their funds are going.
Danielle is also currently working on a partnership with Habitat
for Humanity which may have G.A.P staff participate in a day-long
charity build in Toronto while G.A.P travellers may have the opportunity
to help build homes for needy families in international destinations.
Recently Danielle came back from a month-long trip to South America
including Mexico, Guatemala, Belize and Honduras. For the first
part of the trip she led a volunteer tour in Guatemala where they
were working on a well drilling project to supply water to the local
community. The G.A.P travelers also helped build and paint a school.
The travel group included a medical team which provided a two-day
health clinic to local residents.
Danielle, Liz and Elinor from G.A.P Adventures / Planeterra
Danielle is now assisted by Elinor, who handles fundraising, and
a new team member: Liz Manning is the sustainable tourism assistant.
I had a brief chat with Liz and as a graduate of the International
Development Program at Dalhousie University, Liz herself has a great
interest in community development. She has travelled with her parents
since she was a child and participated in the General Assembly of
the United Nations as part of the 1991 World Children’s Committee.
Liz has also volunteered on the island of Nevis and spent an intense
summer program at the University of Havana, studying Cuba’s
history, culture and socio-political system. In Malawi in South-East
Africa Liz studied community based orphan care.
Since starting with G.A.P Adventures Liz’ responsibilities
include greening the office, i.e. sourcing environmentally friendly
products including natural hand and dish soaps, as well as finding
ways of reducing paper consumption around the office. This has meant
moving away as much as possible from faxes to email. In addition,
G.A.P is now buying its electricity from Bullfrog Power, Ontario’s
first green energy company. Bullfrog customers pay more money in
order to purchase electricity from green sources. Staff will also
be educated with regard to green power and environmentally sustainable
decision making.
Everyone was having a great time...
Marine tourism is another one of Liz’ responsibilities. She
works with the crew of the Explorer cruise ship on an environmental
education program. This includes an open house at departure time
as well as fair trade products in G.A.P’s on-ship store. Many
of the products for sale are made by members of the community programs
that G.A.P supports through its Planeterra non-profit organization.
I left the SWOOP skydiving location at about 1 pm to head back
to Toronto. Skydiving was in full swing and everyone was having
a ton of fun.Burgers were sizzling on the grill, puppies were playing
in the grass, and later on there would be a big barbecue and a campfire
for the folks that would be staying overnight in tents. This is
a great example of combining charity work with having fun for organizers,
volunteers and participants alike. That's how a fundraising event
becomes a win-win situation for everyone involved.
G.A.P Adventures
is Canada's largest adventure travel company and a world leader in
socially and environmentally sensitive travel. G.A.P is also the sponsor
of the grand prize for our first story contest: an exciting 2-week
Sailing Adventure through the Greek Islands for 2! Visit our contest
page to find out more about our first travel
story contest.
Related Articles:
An interview with Bruce Poon Tip
An interview preview and further
background on Bruce Poon Tip
Danielle Weiss works with communities
in Latin America
Danielle Weiss talks about sustainable travel
Kevin Lee and the Scadding Court Community
Centre send at risk children on life-changing international learning
experiences to China, Mongolia and India
Richard Belliveau climbs mountains
to raise money for street kids in Peru
Ignite the Night: a special fundraising
night for street kids in Peru
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